Customer relationship management software (CRM) has helped businesses of all sizes make more from their customers and contacts with much success. Now CRM for non profit organizations is gaining in popularity, only for them the software is described as constituent relationship management software, designed for groups that receive and track donations.
Non profit CRM works a lot like business CRM except with the aim of targeting the right donors at the right time in effort to raise needed funds for various good causes. This is done by tracking donor behavior to see what programs or causes inspire each individual donor. The data collected via CRM helps direct expenditures in the most effective ways.
Pledge management modules are another key differences between commercial and non profit CRM solutions. These allow donors to pledge an amount to give in advance, usually stipulating a certain monthly or weekly amount. Another key feature is the ability to manage and track volunteers mingled with employees whose schedules and roles can be very different from for-profit environments.
CRM for non profit organizations has more to do with just raising money. Non profit CRM software packages can prove valuable to tracking distributions and expenses of the organization. Proper accountability can boost the respectability of an organization which can easily result in additional donations, just one more way non profit organization software is well worth the expense and effort it takes to implement.
Sounds like a pretty solid nonprofit software. Thanks for sharing.
ReplyDelete-Jon